Fire Club Inc. Start a conversation

Every world has fans it hasn't met yet.

We launch and reignite the catalogs, artists, franchises, and characters those fans belong to. Turning rights into revenue.

Start a conversation See the work

For the owners of music and entertainment IP: catalogs, artists, franchises, characters.

The work

Death Pixie.

Adrian Karvinen built and led Death Pixie at Hume, from character world to releases on mau5trap and the first human-led AI native artist to play a sold-out Red Rocks. The method now runs at Fire Club.

The Death Pixie character rendered at scale on the main screen at Red Rocks Amphitheatre.
Death Pixie at Red Rocks Amphitheatre, Morrison, Colorado, 7–8 November 2025.
Death Pixie character artwork: the character on a car under red light in the world built for the project.
Character and world artwork from the project.
The cover artwork for the DEATHPIXIE EP ASYLUM on mau5trap.
ASYLUM, the debut EP on mau5trap.

Death Pixie is a character and a world, built with a team of writers, producers and animators. deadmau5 signed the project to mau5trap in July 2025, starting with a reworking of his own “Raise Your Weapon.” The debut EP, ASYLUM, followed. In November Death Pixie was the first artist of its kind to play Red Rocks with deadmau5, across two nights.

A Fortune 500 toy company now trusts Fire Club with one of its worlds.The Relaunch, in numbers: 720K views across 7 posts, 157.9K likes, 7.5K followers. From zero on TikTok, in two weeks.

Billboard: the mau5trap signing Magnetic: the Red Rocks debut Listen to ASYLUM

Twenty years across music, fashion and entertainment.

Universal Music Group Sony Music Three Six Zero Roc Nation Snafu Records Hume Chanel Gucci BMG

Selected experience across Adrian Karvinen's career.

What we do

Relaunch a catalog on social.The music people already love, in front of the audience that will love it next.
Grow the audience.Fans who show up, follow, and stay. Not impressions.
Make the IP earn.Audience turned into revenue: streams, sales, tickets, licensing.
Run it end to end.Strategy, creative, launch, and the work every week after. One team, start to earning.

The Relaunch

We launch your catalog to the fans it hasn't met yet, then run it.

Week 1: the plan.We map the catalog, the audience and the story.
The launch.Creative direction, social content, audience development. Your catalog live in front of new fans.
Monthly: we run it.Strategy, creative and the work every week, as your operator.
Adrian Karvinen

Who runs it

Fire Club is founder-led by Adrian Karvinen, a music and media executive. Twenty years: Universal, Sony, Three Six Zero (Roc Nation), Snafu, Hume. Los Angeles.

About Fire Club

Tell us what you own.

Start a conversation adrian@fireclubinc.com

Los Angeles